is dedicated to the idea that creative thinking is a natural ability that everyone possesses, but few know how to use effectively. We believe that if you can think, you can think creatively.

While there are many web sites that focus on creative thinking in education and the arts, this is one of the few that focuses on the serious use of creativity in business.The site can be experienced on many different levels. There is introductory material for the novice, and advanced material on theory and tools for the experienced practitioner. Practical examples and plain language, along with dozens of citations to the essential reference works in the field.



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Paul E. Plsek & Associates, Inc.
1005 Allenbrook Lane
Roswell, Georgia, USA 30075
phone: 770-587-2492

All content on this site © 2001 Paul E. Plsek & Associates, Inc. unless otherwise noted. All rights reserved.

DirectedCreativity, The Creativity Bookstore, the DirectedCreativity Toolkit, "Creative Thinking for Serious People," "If you can think, you can think creatively," and the dC arrow logo are trademarks of Paul E. Plsek & Associates, Inc.