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Adapted from Creativity, Innovation, and Quality by Paul E. Plsek (1997: Quality Press).
© 1997 Paul E. Plsek. All rights reserved.
For information on purchasing this book, visit The Creativity Bookstore.

Creativity, Innovation, and Quality
by Paul E. Plsek

Table of Contents

Prologue: An Illustration of Directed Creativity

Part I Why Should Quality Practitioners Bother
Learning About Directed Creativity?

1. The Need For Creative Thinking In The Pursuit Of Quality

Part II Some Essential Theory for Directed Creativity

2. Definitions and the Theory of the Mechanics of Mind

3. Heuristics and Models: Attitudes, Approaches, and Actions That Support Creative Thinking

Part III Methods and Tools for Directed Creativity

4. Three Basic Principles Behind the Tools of Directed Creativity

5. Tools That Prepare The Mind For Creative Thought

6. Tools That Stimulate The Imagination To Come Up With New Ideas

7. Development and Action: The Bridge Between Mere Creativity and the Rewards of Innovation

Part IV Applying Directed Creativity to the Challenges of Quality Management

8. Process Design, Reengineering, and Creativity

9. Creativity and Customer Needs Analysis

10. Innovative Product and Service Design

11. Creative Problem Solving and Incremental Improvement

12. Summary and Future Directions in the Application of Creative Thinking in Quality Management

Appendix: Resources for Continued Practice and Learning (11 pages)

Tools for Directed Creativity

Internet Web Sites

Organizations That Support Creative Thinking

Bibliography (180 references)

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Adapted from Creativity, Innovation, and Quality by Paul E. Plsek (1997: Quality Press).
© 1997 Paul E. Plsek. All rights reserved.
For information on purchasing this book, visit The Creativity Bookstore.

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